The Challenge
Red Bull Hardline isn’t just a race – it’s survival on two wheels.
CMC wanted to prove their For The Achievers platform could thrive beyond finance by celebrating the shared mindset between high-risk traders and fearless riders.

The Idea
Achievement takes nerve – whether you’re chasing a market move or flying blind off a mountain ledge.
So we partnered with Jono Jones, ex-trader, now pro-mountain biker and born Achiever, to show what happens when focus, control and instinct collide.

The Work
A cinematic campaign of films, OOH and social storytelling that captured Jono’s split-second decisions and connected them to the precision and pressure of trading.

The Impact
The platform found new ground, literally.
A bold crossover between sport and finance that proved the Achiever mindset knows no limits.